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7
June, 2004
Common Sense
Kicks Off a New Web Site Design for PPLSport.com
Brighton Web consultancy, Common Sense Design, has kicked off
the launch of a new Web site for Epsom-based sporting memorabilia
vendors, PPL Sport (www.pplsport.com). The site goes live in
June 2004.
Common Sense's creative director, Nigel Gordijk, redesigned
the company's existing site, which was felt to be dated and
difficult to use. With a summer of high-profile sporting events
looming, PPL Sport wanted to capitalise on the expected interest
by making it easier for enthusiasts to find and purchase the
wide array of match programmes, brochures and videos on offer.
Site navigation is much easier to use, with a cleaner page
layout and more
design consistency. The site has been restructured to present
featured
products in a more enticing way, thus increasing the likelihood
of browsers
making a purchase.
After completing the interaction design, Common Sense programmed
several templates for various types of page content. These
were used by PPL Sport's in-house developer to produce the
full site.
About Common Sense Design's Nigel Gordijk
Nigel Gordijk - based in Brighton - is an accomplished graphic
designer with over 15 years' industry experience. His Web site
designs are noted for their ability to engage users and their
ease of use. He has worked for BP, Thomson Holidays,
Royal Shakespeare Company, Brighton and Hove Virtual Festival
and
No 10 Downing Street. Nigel is also the site designer of Creative
Latitude.
