7 June, 2004 Common Sense Kicks Off a New Web Site Design for PPLSport.com
Brighton Web consultancy, Common Sense Design, has kicked off the launch of a new Web site for Epsom-based sporting memorabilia vendors, PPL Sport (www.pplsport.com). The site goes live in June 2004.
Common Sense's creative director, Nigel Gordijk, redesigned the company's existing site, which was felt to be dated and difficult to use. With a summer of high-profile sporting events looming, PPL Sport wanted to capitalise on the expected interest by making it easier for enthusiasts to find and purchase the wide array of match programmes, brochures and videos on offer.
Site navigation is much easier to use, with a cleaner page layout and more design consistency. The site has been restructured to present featured products in a more enticing way, thus increasing the likelihood of browsers making a purchase.
After completing the interaction design, Common Sense programmed several templates for various types of page content. These were used by PPL Sport's in-house developer to produce the full site. About Common Sense Design's Nigel Gordijk Nigel Gordijk - based in Brighton - is an accomplished graphic designer with over 15 years' industry experience. His Web site designs are noted for their ability to engage users and their ease of use. He has worked for BP, Thomson Holidays, Royal Shakespeare Company, Brighton and Hove Virtual Festival and No 10 Downing Street. Nigel is also the site designer of Creative Latitude.