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Tortorella Design Launches Marketing Tune Up

North Canton, OH: Tortorella Design has announced the launch of Marketing Tune Up, a marketing consulting service especially for independent professionals and small service businesses. The service helps smaller enterprises bring their marketing and promotional efforts into sharp focus through tight planning and consistent implementation. Clients receive a detailed review of their marketing arena and their goals. A written plan is developed featuring marketing tasks specific to their needs and comfort level. Finally, clients also receive a marketing calendar to help them keep on track.

"A lot of one-person shops and small businesses are pretty good at what they do. If they weren't, they wouldn't be eating too often or paying for a roof over their heads. But, although most are good at their core services, they're often not so great when it comes to marketing and promoting their business in a clear, consistent way," said Neil Tortorella, owner of Tortorella Design and also a solo practitioner.

He added, "Marketing Tune Up is a stand alone service, apart from Tortorella Design's graphic design services. It's an element of what I've been providing for many of my clients for over 30 years. Over the past few years, it became apparent that there was a need for a separate group of services that was both affordable and easy to implement."

Marketing Tune Up begins with an assessment of a client's historical and current situations followed by setting realistic goals. Next, there's a competitive situation analysis along with audience/prospect research. From this, a SWOT Analysis is developed to show client strengths, weaknesses, opportunities and threats.

Next, a marketing strategy is developed to fit the client's goals and their comfort level. Marketing tasks, such as mailings, phone calls, networking techniques, etc. are reviewed and matched to the client's ability and personality.

Finally, a marketing calendar is created to show what needs to be done and when.

For more information about Marketing Tune Up, visit Tortorella Design's website at Neil also offers a free complementary consultation for those interested in improving their marketing and promotional efforts.

In addition, Neil publishes a blog about marketing and promotion tactics and techniques. The blog can be found at

With over 30 years experience in graphic design and marketing consulting, Neil's primary focus is helping independent professionals and small businesses effectively communicate with their audiences. He is also the recipient of numerous awards for design excellence and cofounder of, a popular online resource for both creatives and clients. Tortorella Design's web site can be found at


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