|Tortorella Design Launches
Marketing Tune Up
North Canton, OH: Tortorella Design has announced the launch
of Marketing Tune Up, a marketing consulting service especially
for independent professionals and small service businesses.
The service helps smaller enterprises bring their marketing
and promotional efforts into sharp focus through tight planning
and consistent implementation. Clients receive a detailed review
of their marketing arena and their goals. A written plan is
developed featuring marketing tasks specific to their needs
and comfort level. Finally, clients also receive a marketing
calendar to help them keep on track.
"A lot of one-person shops and small businesses are
pretty good at what they do. If they weren't, they wouldn't
be eating too often or paying for a roof over their heads.
But, although most are good at their core services, they're
often not so great when it comes to marketing and promoting
their business in a clear, consistent way," said Neil
Tortorella, owner of Tortorella Design and also a solo
He added, "Marketing Tune Up is a stand alone service,
apart from Tortorella Design's graphic design services.
It's an element of what I've been providing for many of
my clients for over 30 years. Over the past few years,
it became apparent that there was a need for a separate
group of services that was both affordable and easy to
Marketing Tune Up begins with an assessment of a client's
historical and current situations followed by setting realistic
goals. Next, there's a competitive situation analysis along
with audience/prospect research. From this, a SWOT Analysis
is developed to show client strengths, weaknesses, opportunities
Next, a marketing strategy is developed to fit the client's
goals and their comfort level. Marketing tasks, such as
mailings, phone calls, networking techniques, etc. are
reviewed and matched to the client's ability and personality.
Finally, a marketing calendar is created to show what
needs to be done and when.
For more information about Marketing Tune Up, visit Tortorella
Design's website at www.tortorelladesign.com/new/html/mtu.html.
Neil also offers a free complementary consultation for
those interested in improving their marketing and promotional
In addition, Neil publishes a blog about marketing and
promotion tactics and techniques. The blog can be found
With over 30 years experience in graphic design and marketing
consulting, Neil's primary focus is helping independent
professionals and small businesses effectively communicate
with their audiences. He is also the recipient of numerous
awards for design excellence and cofounder of CreativeLatitude.com,
a popular online resource for both creatives and clients.
Tortorella Design's web site can be found at www.tortorelladesign.com.