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Passion Drives First Blog Network for Creative Pros

22 Septermber 2005 - Designorati is building a 360-degree view of the creative world while revolutionizing the blogging revolution.

PORTLAND, Ore. -, the first blog network exclusively for creative professionals, by creative professionals, and driven by passion, officially debuted today. Beginning with nine Topics ranging from Graphic Design and Illustration through Creative Culture and Strategy, Designorati’s mission of reporting on all professional creative disciplines and concerns is well underway.

“First and foremost, Designorati is about passion,” says Publisher and founder, Pariah S. Burke. “Creation is passion, and any writing about, or in support of, passion must itself arise from passion.

“Creative professionals are not creatives because we chose to be, but because we must be. Somewhere, deep inside each of us, is an undeniable compulsion to create, whether that's with pixels, ink, fabric, metal, or words. Designorati is written to the passion in every creative, and by the same passion within the members of Team:Designorati—the peers of every working creative.”

"Designorati is about what moves you, creatively,” explains Samuel John Klein, editor of Designorati:Cartography and Designorati:Typography. “We stand on the shoulders of giants; our passion makes us look deep into the roots of what we love, and informs what we do now. Designorati looks to liberate those sources of inspiration, and drive those passions even further."

Creative Fields and Designorati Topics

Designorati is divided into Topics, self-contained websites devoted to areas of focus corresponding to working creatives’ interests. Topics such as Designorati:Graphic Design, Designorati:Illustration, Designorati:Desktop Publishing, and Designorati:Web Design often speak to the tools and techniques of their respective and broad creative disciplines, other Topics zero in on creative interests that have largely gone unrecognized.

Topics like Designorati:Strategy, which addresses workflows and high-level decision-makers, and Designorati:In-House, the first such site devoted entirely to the unsung heroes of in-house corporate design, provide views upon those areas of the creative world that rarely see the light of editorial.

Designorati:Creative Culture lives up to its mission and tagline of “you are more than your work” by speaking to the culture of professional creatives. While other Topics speak to the vocation of creatives, addressing such subjects as copyrights for creatives, software tutorials, and effective use of typography, Designorati:Creative Culture feeds the creative’s soul with news and opinion on music, fashion, toys, gadgets, gear, and sources of inspiration.

Currently Designorati features nine Topics:

  • Designorati:Cartography
  • Designorati:Creative Culture
  • Designorati:Desktop Publishing
  • Designorati:Graphic Design
  • Designorati:Illustration
  • Designorati:In-House
  • Designorati:Strategy
  • Designorati:Typography
  • Designorati:Web Design

According to Cate Indiano, author of Adobe InDesign CS2 @work and editor of Designorati:Strategy: "The world of design is multi-dimensional and I can't think of a single resource that covers all aspects of its many disciplines. What a great way to stay informed, experience thought provoking dialog about the industry and enhance your existing skill set with useful instruction. Designorati is a ‘one-stop shop’ for anyone who creatively communicates for a living."

In time Designorati will encompass Topics representative of all areas of professional creativity, written some of the most passionate people working in those areas. Additional Topics are already in development, and passionate, talented editors and writers with new Topic ideas are being actively recruited.

A tenth Topic, Designorati:360 Blog, chronicles the operations of, and provides an insider’s view into, Designorati itself.

A Revolutionary Partnership

Although radical, the fact that every Designorati editor and writer shares in an equal split of 50% of the site’s gross revenue, is not what makes Designorati’s business model revolutionary. Neither is the fact that editors and writers retain the copyrights in and to the work they publish on Designorati. What makes Designorati’s business model truly revolutionary in both the worlds of professional media and blogging is that its editors and writers will own it.

“Designorati defines the word equity as it should be defined: Ownership and interest in Designorati itself,” states Burke. “No other blogging network or media has ever offered genuine equity—and meant it.” Each Designorati editor and writer who spends one year writing consistently and well; being a team player; upholding the Designorati values of integrity, honor, fairness, respect, and honesty, and; helping to build the brands of Designorati and its Topics, will earn partnership in the company.

A Revolutionary Blog Network

Another hallmark of Designorati’s singularity in the blogging world is its strong concentration on quality ahead of quantity. Designorati staff members are required to publish a minimum of only three full-length articles or ten short (fewer than 500 word) articles per month—a sharp contrast to the triple-digit monthly requirements of other blogging networks.

With fewer articles due per month, Designorati’s editors and writers are freed to spend the time necessary to research and write articles of quality and substance. The team nature of Designorati, which enables every editor and writer to publish on any Designorati Topic site, keeps content fresh and constantly informative without exerting undue pressure on any one team member.

Designorati views itself as part blog network, part traditional news media, practicing what it calls Next Generation Journalism.

Burke explains the distinction: “I’m reluctant to call Designorati a ‘blog network.’ Out there are some amazing and professionally written blogs—most of the Designorati founding members have created and written professional blogs themselves—nevertheless the term ‘blog’ often equates in the public consciousness to conversational, maverick, and lacking in standardized practices. Designorati is at the forefront of Next Generation Journalism, which incorporates the best of blogging and traditional journalism into something else, something new.”

From blogs, Designorati takes self-editing, public accountability, instantaneous time to publication, and the belief that every article is a dialog between readers and writers. Unlike most blogs, however, it has a style guide like any magazine’s, and Team:Designorati adheres to journalistic ethics guidelines such as those established by the American Society of Magazine Editors.

“I am a member of Designorati because of what it stands for,” says Elisabetta Bruno, Designorati:Desktop Publishing editor. “I have passion for what I am doing—passion and a purpose I’ve had my whole life. Designorati takes that passion and carries its message throughout the designers' world. Designorati looks at professional creativity from every angle—providing a 360-degree view of the creative world.”

Designorati is currently accepting applications for new writers on its existing Topics, as well as proposals for new Topics related to professional creativity.

About Designorati

Designorati ( strives to achieve a 360-Degree View of the Creative World by covering all areas of interest to the creative professions and creative culture. Designorati is published by Pariah S. Burke, the creator and editor-in-chief of Quark VS InDesign (, and the creator and former editor of the Design Weblog, the Magazine Design Weblog, and the (Unofficial) Photoshop Weblog for Weblogs, inc.

Team:Designorati members are located throughout the United States and around the world. Their bios and credentials are available at This document is permanently archived at


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