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02 September 2004
LOGO 2004 Honors Designs From Jeff Fisher LogoMotives

The design firm Jeff Fisher LogoMotives has been recognized in the international design competition LOGO 2004, with 15 corporate identity designs being honored. Chosen from over 7000 submitted entries - from 37 states and 20 countries - the winning selections will be presented in "The Big Book of Logos 4," to be released later this year. A total of 120 logo creations by designer Jeff Fisher have been featured in the previous three volumes of logo design resulting from the earlier competitions.

David E. Carter, who has written and edited more than 100 publications on corporate identity design, will edit the book. Carter also edits the volumes produced as a result of the annual American Corporate Identity, Global Corporate Identity and Creativity design competitions.
The winning entries from the hometown of the Portland, Oregon-based design firm include logos for the hair salon Slick, the North Bank Café, the Heart of the Pearl real estate development, the Caring Community of North Portland nonprofit organization and the logo for the Broadway Rose Theatre Company’s production of the "Will Rogers Follies." The identity for the Buckman Elementary School and its Buckman Arts Magnet program were also honored. In addition, logos for triangle productions! plays "The Big Bang," "Caught in the Net," "Circle," "Edward the Second," "Shopping and F***ing" and "The Dream State" were recognized.

The logo for the Valles Caldera Trust in New Mexico and South Carolina realtor Lisa Autenrieth were also received recognition.

Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 70 publications on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2005 HOW Design Conference Advisory Council. His first book, "The Savvy Designer’s Guide to Success," will be released by HOW Design Books later this year.

Additional information about Jeff Fisher LogoMotives may be accessed at the designer’s web site at

* If I don’t "toot" my own horn, no one else will.

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