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Ilise Benun Launches
Marketing Mentor Store
Hoboken NJ: Self-promotion guru, Ilise Benun, has launched
the Marketing Mentor Store in conjunction with the Marketing
Mentor Press. Beginning with two great reports, "Buzz
Marketing: 10 Easy Ways to Get Word of Mouth" and “Practical
Tips to Promote Your Business,” Benun takes the mystery
and anxiety out of effectively promoting your business. These
reports are a “must have” for any serious creative’s
business library.
"Buzz Marketing: 10 Easy Ways to Get Word of Mouth" condenses
dozens of the most cutting-edge books, reports and hard-to-find
sources into one 14-page report. This new report has everything
you need to start generating buzz about your business quickly
and easily.
“Practical Tips,” is a 29-page report that contains
tools, tactics, and strategies which can improve every aspect
of your
marketing. This report will help you turn expensive, time-consuming
marketing chores into an easy, fun routine that increases sales
and brings in a reliable stream of new business.
Both reports are currently available at www.marketing-mentor-store.com.
Here’s a sneak peek excerpt from "Buzz Marketing:
10 Easy Ways to Generate Word of Mouth."
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Buzz. It can make you
or break you.
But what is this elusive thing called “buzz” or “word
of mouth?”
Simply put, it’s what people talk about, the currency
of conversation. And you can proactively get the word out there
and give them something to talk about, which increases your
visibility and, in turn, leads qualified prospects to your
door (or your web site).
First, you need to understand what makes buzz marketing so
effective.
It’s trust, or lack of trust, actually.
You see, trust is eroding. There’s so much hype and scandal
in our culture that we just don’t believe what companies
say about themselves anymore. Meanwhile, we do believe what
others say about those same companies. Those “others” include
the people in the media, our beloved experts and celebrities,
but also friends and colleagues.
So how do you get buzz?
Focus your attention on the “opinion leaders” or “hubs” in
your market. These are folks who serve as sources of information
and influence to your prospects and clients. They are often
specialists on a topic and people listen to them because of
their expertise and credentials.
For example, if your prospects and clients are corporate marketing
types, who they read? Who do they listen to? Who would they
pay big bucks to hear speak at a conference? This “opinion
leader” doesn’t have to be a star. He or she just
needs to have influence over the right people.
Once you’ve identified the opinion leaders for your market,
start a dialogue by responding to something they have said
or done. Give your opinion. Send a book or a chocolate bar.
Do they publish a newsletter or blog in which you could get
a mention? The short answer is “yes” and that’s
where buzz begins.
Beyond reaching the opinion leaders that your market listens
to, here are 4 simple things you can do to generate buzz:
1. Identify your best advocates.
Focus on the people who believe most strongly in the superiority
of your services. They may be your customers or your employees
and they are in the strongest position to spread the word.
Help them by recognizing the with awards, certificates and
gift cards. Offer them visibility by featuring them in your
marketing. Also, provide tools—your business cards, brochures
and other information—to make it easier for them to spread
the word.
2. Give prospects a taste.
You can get a tremendous
amount of marketing mileage from a generous sampling program
because
allowing people to experience your services makes it easier
for them to spread the word. Since you are marketing intangible
services, your “sample” could be a critique of
their existing materials or web site or a free consultation
(be careful not to give too much away).
3. Gather and use testimonials.
When someone offers a compliment,
ask what it is specifically about your work or your process
that had the strongest impact on them. Then ask, "Do you
mind if I use your comments as a testimonial?" Make asking
for testimonials a standard part of your evaluation process.
Then plaster those testimonials everywhere (your web site,
sales letters, business card, everywhere).
4. Encourage viral marketing.
Here’s another way
to respond to a compliment about your services: “Would
you mind telling a few people about us?”
• Add a “tell a friend” link to every
email message, email newsletter or web page with useful information.
• Put the phrase, “please forward,” in
the subject line as well as in the text of your messages.
So you see, there is a lot you can do besides sitting around
waiting for the referrals to roll in. If you know how to
spread the word about your services, the clients you attract
will arrive at your door already convinced they need what
you’re offering. And all you will need to do is close
the sale.
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| For more information,
visit the Marketing Mentor Store at www.marketing-mentor-store.com. |
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