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23 September 2004
Balance
Design Delivers Identity for Real Estate Development on
the New England Shoreline
In
July of 2004 Balance Design was asked to design an identity
for a new
real estate deveopment. The development is located on a bluff
overlooking a quaint harbor in Rowayton, CT. The new association
is described as "a unique seaside association designed
to accomodate the lifestyle interests of families who enjoy
the charm of a small New England waterfront community".
Carey
Jones, Creative Director went to work designing a number of
logos for the initial logo presentation. The client wanted
to see some approaches that ranged from simple typographic
to illustrative on a pretty tight budget. A series of concpets
were presented and the client went with a simplified view of
the harbor from a window.
After consultation with the architect for the project it became
clear that
some changes were neccessary. The specific detail of the window
illustrated in the logo needed to be removed because it did
not reflect their
architectural style. The logo was refined and colors were adjusted
resulting in the final logo design.
The project was fleshed out further in the form of a three
panel square
brochure. The brochure used stock photography to simulate the
quaint village feel of the community, since there were no images
available. Duotones created with mixes of the four PMS colors
create a mystical feel to the development.
