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25 October 2004
Toot! Toot!*: Jeff Fisher LogoMotives Honored with a Variety of International Design Awards

Designer Jeff Fisher, the Engineer of Creative Identity for the Portland design firm Jeff Fisher LogoMotives, has received several recent accolades resulting in awards to be shared with clients and publication in upcoming design annuals.

P.I.E. Books, of Tokyo, Japan, has announced that a multi-piece marketing packet for Action Sports Media was selected for publication in the book "World Corporate Profile Graphics." Action Sports Media is a collegiate sports marketing firm using game day multimedia to promote 16 leading NCAA universities and 25 college athletics venues across the United States. Sara Perrin, Director of Creative Services for the Portland Trail Blazers and Seattle Seahawks at the time of the project, was creative director on the effort.

The identity for the North Bank Café, in the St. Johns neighborhood of Portland, Oregon, was honored with a 2004 American Graphic Design Award. Jeff Fisher LogoMotives has received 15 of the awards in the last eight years. In their 25th year, the American Graphic Design Awards are sponsored by the industry trade publication Graphic Design: usa.
The graphic image for Black Dog Furniture Design was recognized in a recent competition sponsored by Graphis magazine and will be featured in the book "Graphis Logo 6." The book includes work by more than 400 designers from around the world, representing the "best in the business" according to the event organizers. The Portland company’s logo has received six other major international design awards and is presented in another six design books.

The 2005 book "LogoLounge 2" will include the logo for the Valles Caldera National Preserve in northern New Mexico. The identity was selected from thousands of designs submitted to the web site.

Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 70 publications on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2005 HOW Design Conference Advisory Council. His first book, "The Savvy Designer’s Guide to Success," will be released by HOW Design Books in early December 2004. Additional information about Jeff Fisher LogoMotives may be accessed at the designer’s web site at

* If I don’t "toot" my own horn, no one else will. .

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