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Toot! Toot!*: Jeff Fisher comments add to Fortune "Logo-Licious or Lame?" piece

Jeff Fisher, the Engineer of Creative Identity for the Portland design firm
Jeff Fisher LogoMotives, shares his thoughts on some recent major
corporate identity makeovers in the latest issue of Fortune magazine.
Fisher, Howard Belk of Siegel & Gale, and Bill Gardner of Gardner Design
were asked to comment on a variety of logo redesigns. Their feedback on the Kodak, Intel, Sprint and AT&T identities are in the February 6 print issue of the publication and posted online.

Fortune reporter Telis Demos contacted Fisher after reading his "Logo
" column on the graphic design industry site

Jeff Fisher has received over 475 regional, national and international
graphic design awards for his logo and corporate identity efforts. His work
is featured in nearly 80 publications on the design of logos, the business
of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is
also on the 2006 HOW Design Conference Advisory Council. His book,
The Savvy Designer's Guide to Success,” was released by HOW Design Books in late 2004.

More information about Jeff Fisher LogoMotives is available on the
designer/writer's blog and on the
firm's web site at

(* If I don't “toot!” my own horn, no one else will.)

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