Design Creates Identity Design of Global Proportions
Christchurch NZ: New Zealand designer,
Piers Le Sueur of ArtnSoul Graphic Design, has recently
completed a logo design
for the global, web-based NO!SPEC initiative. In addition
to the mark begin used to identify the NO!SPEC effort, it
will also appear on NO!SPEC supporters web sites, print material
and other communication vehicles. In addition, the logo appears
on NO!SPEC fund-raising products including coffee mugs, apparel
and many other items. Proceeds from sales are used to support
the NO!SPEC initiative within the graphic design educational
“I am so pleased to be a part of this worldwide effort
to discourage the cheapening of our value by means of speculative
competitions, tenders and pitches,” said Mr. Le Sueur.
He added, “Spec work requests are one of the
worst aspects haunting our industry. Visual Communication
(also known as Graphic Design) is one of the only industries
where this sort of thing is allowed to happen and it has
to stop. Some larger organisations have tried to use it to
get cheap, or free design work — even though they have
advertising and marketing budgets in the thousands. It is
to our profession. So,lets the spread the word. Lets work
to make our profession a strong one with a foundation firmly
rooted in professional ethics.”
In addition, Piers’ logo design was the key element
for the design of the NO!SPEC web site. Site designer, Catherine
Morley of Fast Coconut, based in SE Asia, said, “Piers’ logo
was instrumental in designing the look and feel of the site.
The strength and clarity of the mark made the site design
process flow by providing a solid foundation on which to
build the site.”
With over 13 years’ experience in graphic design,
ArtnSoul Graphic Design focuses on helping businesses achieve
clear, consistent branding and marketing materials. Through
ArtnSoul Graphic Design, Mr. Le Sueur provides corporate
identity, print and web design for a variety of clientele.
The ArtnSoul web site can be found at www.artnsoulgraphicdesign.com.
Piers’ blog can be found at stirringsfromthesoul.blogspot.com.
The NO!SPEC.com initiative has recently launched its web
site in an effort to educate both creatives and those who
buy their services about the damaging effects caused by speculative
work and contests. The initiative was developed by a group
of visual communication designers across the globe who share
a common passion for their industry, ethical business practices
and wanted to take a firm stand on the issue of speculative
(“spec”) work requests. NO!SPEC has received
broad-based support from both the visual communication design/graphic
design community and professional graphic design organizations,
worldwide. The site can be found at www.no-spec.com.