Sanguine Theory Takes
Top International Creative Award
BOSTON, MA: Sanguine Theory’s Erin Harris is a bronze
winner in the 2006 Summit Creative Awards® competition
for her creative work for the Boston Stitch-n-Bitch Yahoo!
“The Boston Stitch-n-Bitch members use a Yahoo! Group
as the primary means of communication to announce weekly meetings,
ask knitting and crochet questions, and share knitting-related
news with each other,” Harris said. “They were
looking for a way to distinguish their group from the other
Rather than using the more typical Boston landmarks, the logo
depicts the Leonard P. Zakim Bunker Hill Memorial Bridge, which
runs Interstate 93 and US 1 across the Charles River. The bridge
cables are replaced with colorful lines, representing the group’s
yarn craft obsession, and the retro font is a reference to
the vintage photographs that illustrate Debbie Stoller’s
Stitch-n-Bitch: The Knitter’s Handbook.
The Summit Creative Awards recognizes and celebrates the creative
accomplishments of small and medium sized advertising agencies
and other creative groups with annual billings of $25 million
or less. Over the last decade, the competition has established
itself as the premier arbiter of creative excellence for firms
of this size.
This year's panel of judges included:
- Louai Alasfahani, Managing
- Paragon Marketing Communications – Kuwait
Dasgupta, Creative Team Head, Innocean Worldwide – India
Domenz, President, Avenue – United States
- CJ DeWaal,
Creative Director, PUSH, Inc. – United
- Rodney Durso, Creative Director, Stormhouse Partners – United
- Jeff Fisher, Engineer of Creative Identity,
- Jeff Fisher
LogoMotives – United States
- Nina Kokotas Hahn, Senior
Writer, Type A Learning Agency – United States
- Kevin Hersh,
Director of New Media, Mfx, Inc. – United
- Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany
Jameson, Senior Copywriter, Memac Ogilvy – Bahrain
Moorecroft, Creative Director, Ogilvy – South
- Robert Murray, Account Manger, Tribal
DDB – United
- Kyle Romaniuk, Principle, Cocoon Branding –-
- Tom Roy, Executive Director, Corporate
Promoseven Network Inc – Dubai
- Norton Young, Department
Director, The Art Institute – United
Entries in 13 creative categories are
judged against a stringent set of standards.
During the blind judging events (entering
company names withheld) judges search for innovative and
creative concepts, strong executions and the ability to communicate
“Winning a Summit Creative Awards is a significant accomplishment.
The combination of our excellent judges and the tough judging
criteria ensures that only deserving entries receive Summit
recognized,” said Jocelyn Luciano, Executive Director
for the Summit Awards. “It was an exciting year to watch
and listen to the judges debate the details of individual entries.
Making the hard decisions of which ones receive the top spots
This year's creative competition included companies from the
following twenty-six countries: Australia, Austria, Belarus,
Bulgaria, Canada, China, Croatia, Denmark, England, Hong Kong,
India, Ireland, Israel, Italy, Kuwait, Latvia, Malaysia, Mexico,
New Zealand, Northern Ireland, Russia, Singapore, South Africa,
Turkey, United Arab Emirates and United States.
selected in categories that include print, broadcast, emerging
media, online advertising, marketing materials, direct
mail, political, corporate video, public service, best idea
never produced, industry self-promotion and student competition.
Additional information about the Summit Creative Awards and
winning firms can be found on the Summit Awards web site at www.summitawards.com.
Sanguine Theory is a creative strategy and graphic design
firm located in Boston, Massachusetts, with experience in print,
web, identity, direct mail, and promotional materials. The
firm’s portfolio and blog can be found at www.sanguinetheory.com.
Erin Harris is a founding member and contributing writer to
a site devoted to educating designers and clients alike to
the dangers of speculative work. She is also a member of the
Boston chapter, and Creative
Latitude, a worldwide, web-based
community that unites various creative disciplines for collective
promotion, education, and ethical business practice.