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Sanguine Theory Takes Top International Creative Award

BOSTON, MA: Sanguine Theory’s Erin Harris is a bronze winner in the 2006 Summit Creative Awards® competition for her creative work for the Boston Stitch-n-Bitch Yahoo! Group.

“The Boston Stitch-n-Bitch members use a Yahoo! Group as the primary means of communication to announce weekly meetings, ask knitting and crochet questions, and share knitting-related news with each other,” Harris said. “They were looking for a way to distinguish their group from the other Yahoo! Groups.”

Rather than using the more typical Boston landmarks, the logo depicts the Leonard P. Zakim Bunker Hill Memorial Bridge, which runs Interstate 93 and US 1 across the Charles River. The bridge cables are replaced with colorful lines, representing the group’s yarn craft obsession, and the retro font is a reference to the vintage photographs that illustrate Debbie Stoller’s Stitch-n-Bitch: The Knitter’s Handbook.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

This year's panel of judges included:

  • Louai Alasfahani, Managing Director/Creative Director,
  • Paragon Marketing Communications – Kuwait
  • Saurabh Dasgupta, Creative Team Head, Innocean Worldwide – India
  • Bob Domenz, President, Avenue – United States
  • CJ DeWaal, Creative Director, PUSH, Inc. – United States
  • Rodney Durso, Creative Director, Stormhouse Partners – United States
  • Jeff Fisher, Engineer of Creative Identity,
  • Jeff Fisher LogoMotives – United States
  • Nina Kokotas Hahn, Senior Writer, Type A Learning Agency – United States
  • Kevin Hersh, Director of New Media, Mfx, Inc. – United States
  • Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany
  • Russell Jameson, Senior Copywriter, Memac Ogilvy – Bahrain
  • Wendy Moorecroft, Creative Director, Ogilvy – South Africa
  • Robert Murray, Account Manger, Tribal DDB – United States
  • Kyle Romaniuk, Principle, Cocoon Branding –- Canada
  • Tom Roy, Executive Director, Corporate Communications,
    Promoseven Network Inc – Dubai
  • Norton Young, Department Director, The Art Institute – United States

Entries in 13 creative categories are judged against a stringent set of standards. During the blind judging events (entering company names withheld) judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

“Winning a Summit Creative Awards is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognized,” said Jocelyn Luciano, Executive Director for the Summit Awards. “It was an exciting year to watch and listen to the judges debate the details of individual entries. Making the hard decisions of which ones receive the top spots is hard.”

This year's creative competition included companies from the following twenty-six countries: Australia, Austria, Belarus, Bulgaria, Canada, China, Croatia, Denmark, England, Hong Kong, India, Ireland, Israel, Italy, Kuwait, Latvia, Malaysia, Mexico, New Zealand, Northern Ireland, Russia, Singapore, South Africa, Turkey, United Arab Emirates and United States.

Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion and student competition.

Additional information about the Summit Creative Awards and winning firms can be found on the Summit Awards web site at www.summitawards.com.

Sanguine Theory is a creative strategy and graphic design firm located in Boston, Massachusetts, with experience in print, web, identity, direct mail, and promotional materials. The firm’s portfolio and blog can be found at www.sanguinetheory.com.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA's Boston chapter, and Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice.

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