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Western Sky Communications wins Cactus Quill award

Western Sky Communications is a winner in the 2006 Cactus Quills Competition. The Cactus Quills are sponsored by the Tucson Chapter of the International Association of Business Communicators.

Unlike many competitions, the Cactus Quills are not a beauty contest. Each entry must include a project description with goals and objectives, and a measurement of the project's effectiveness.

My entry focused on the monthly postcards that I sent during 2005. As a measurement of effectiveness, I calculated the percentage of design studio income that came from people on my in-house list. During 2005, that figure was almost 80 percent.

For more information contact:
Martha Retallick
Western Sky Communications
Web/Graphic Design & Consulting
Phone: 520-690-1888

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