designs by Jeff Fisher LogoMotives recognized
Portland, OR: Several print design projects for the VanderVeer Center,
a Portland-area provider of anti-aging medicine and cosmetic procedures, have
been selected to appear in the upcoming books The
Big Book of Layouts and The Big Book of Letterheads. The
designs by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher
LogoMotives, include a full-page magazine ad and the company's stationery package.
The books, from prolific graphic design author David E. Carter, highlight the
design efforts from professionals around the globe and will be released for sale
in the near future.
The designs recognized are elements of the total rebranding of Dr. Elizabeth
VanderVeer's medical facility. Following Fisher's design of the VanderVeer Center
identity, the immediate need in the branding of company was the creation of four-color
print ads. The ad, featuring one of Dr. VanderVeer's own paintings, introduced
the new logo, the tagline "The Art & Science of Image Enhancement," a
new color palette and the photos of Loma Smith. The advertisement initially appeared
Living, Portland Monthly and regional editions of Better Homes & Gardens.
Versions of the ad, in- cluding black and white adaptations, also appeared in
area newspapers. The design concept was then used in the creation of the stationery
package, all collateral for the VanderVeer Center and on the firm's website.
The rebranding effort will also be featured in Fisher's book, Identity
Crisis!, when it is released by HOW Design Books in 2007.
Since 1998, hundreds of examples of the design work of Jeff Fisher LogoMotives
have appeared in over 20 books from David E. Carter, including the American
Identity series, the Big Book of Logos collection and Global
Corporate Identity. Fisher design efforts are also featured in the volumes Bullet-Proof
Logos, Blue is Hot - Red is Cool, The Big Book of Designs for
Letterheads and Websites, The Big Book of New Design Ideas, Logos
Redesigned, and The Big Book of Business Cards.
Jeff Fisher has received nearly 500 regional, national and international graphic
design awards for his logo and corporate identity efforts. His work is featured
in more than 80 books on the design of logos, the business of graphic design,
and small business marketing.
Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design
Conference Advisory Council, the UCDA Designer Magazine Editorial Advisory Board
and the Board of Directors of Proscodi: Professional Society of Communication
Design. His first book, The
Savvy Designer's Guide to Success, was released by HOW Design Books in late
2004. His new volume, Identity
Crisis!, will be on bookshelves in mid-2007.
(* If I don't "toot!" my own horn, no one else will.)
Jeff Fisher :: Engineer of Creative Identity
Jeff Fisher LogoMotives
PO Box 17155 :: Portland, OR 97217-0155
P: 503/283-8673 :: F: 503/283-8995
Web Site: www.jfisherlogomotives.com