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David Farbey To Lead New Projects Team At Clifford Sells, Ltd.

Bedford, UK: Clifford Sells Ltd. have announced that David Farbey, a Creative Latititude member, is to lead their new Projects team. The team will offer customers a complete documentation solution, from needs analysis and information design, through to writing, editing and publication. Speaking from the company head office, managing director Mark Clifford said that the new Projects team was a natural extension of the company's activities. "We recognise that many of our customers are looking for an inclusive solution to their documentation needs, and our Projects team can offer them a "package deal" that accomodates fluctuations in their requirements for writers and editors, and helps them maintain control of their costs," he said.

The controlling principle for the Clifford Sells Projects team is Information Design. That doesn't just mean that they take the way that text and graphics are laid out on the page or the screen very seriously, although that is an important factor in their work. Information Design also means the overall process of creating a successful print or online document. This kind of approach results in documents that work for their users, because user needs and expectations are taken into consideration from the outset. The test of a document's success is whether users can find what they need, understand what they find, and use what they understand appropriately to complete their tasks.

"With his broad experience, extensive industry knowledge, and his academic credentials, David is the perfect choice to head up this new activity, and we all wish him the greatest possible success," Mark added. As well as delivering documentation projects, Clifford Sells Ltd. continues to offer a resourcing and recruitment service for technical communications professionals through its offices in Bedford and London in the UK, and Grenoble in France.

For more information contact David at or see

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