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HOW magazine announces launch of Creative Freelancer Conference in Chicago

HOW magazine is teaming with creative-industry consulting firm Marketing Mentor to present the first and only business conference for self-employed creative professionals, the Creative Freelancer Conference, August 27-29, 2008 at the Hyatt Regency Chicago.

The event is expected to draw several hundred solopreneurs from a variety of creative disciplines—graphic designers, copywriters, illustrators and photographers, as well as solo practitioners of interactive, interior and industrial design.

“Anyone who makes a living selling creative services on a freelance basis (or would like to) will benefit,” said HOW editor Bryn Mooth. “The business challenges we’ll address are not unique to designers, but they are unique to creatives who are flying solo.”

Those challenges will be addressed by a panel of creative-business experts, including Marketing Mentor co-founders Ilise Benun and Peleg Top. They’ll share best practices for marketing and positioning, talking to clients about money, building client loyalty, crafting proposals and contracts, maintaining a work/life balance and other skills critical to freelance success.

The conference program also includes breakfast roundtables by topic, networking events and optional, one-on-one business reviews of attendee portfolios, proposals and marketing materials.

Online registration is now available at Attendees who register by July 15 will save $60 off the $495 registration fee. Groups of three or more will also receive the discounted rate.

Published since 1985, HOW is the creativity, business and technology magazine for graphic designers. It’s also the force behind the HOW Design Conference, the Mind Your Own Business Conference and the In-HOWse Designer Conference.

Marketing Mentor is a mentoring and consulting firm specializing in the creative industry. Founded by Ilise Benun and Peleg Top, their expertise lies in marketing and business development. Their mission is to help creative firms market their services, get their ideal clients and create the work/life balance they want.

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