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Logomotives' Jeff Fisher to speak at 2004 HOW Design Conference

Jeff Fisher, the Engineer of Creative Identity for the Portland design firm Jeff Fisher LogoMotives, will be a speaker at the 2004 HOW Design Conference which will be held May 16-19 at the Manchester Grand Hyatt San Diego. This annual creativity, business and technology conference for graphic designers will feature 50 speakers and more than 50 sessions and workshops.

The first of Fisher's two sessions, "The Savvy Designer's Guide to Success," (based on the logo designer's upcoming book of the same name), will take a look at the business of graphic design. "The Limitlessness of the Long-Distance Designer" will focus on working with clients around the world via a laptop computer and an Internet connection.

Attendees can choose from more than 50 sessions in seven tracks: Creativity, Design Disciplines, Business, Your Career, Digital Design and, new for 2004, Design Technology, and The Oxymoronic Spree, sponsored by PRINT magazine. Optional Events include pre-Conference workshops on typography and sustaining creative genius; a networking lunch; San Diego Studio Tours; a Paper Symposium and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and more.

More than 2,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2004 HOW Design Conference is presented by HOW, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH.

Jeff Fisher has received over 450 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 65 publications on the design of logos, the business of graphic design, and small business marketing. Fisher's first book, "The Savvy Designer's Guide to Success," is to be released by HOW Design Books in 2004.

Fisher, a recent appointee to the HOW Magazine Editorial Advisory Board, is also a member of the 2004 HOW Design Conference Advisory Council. Additional information about Jeff Fisher LogoMotives may be accessed at the designer's web site at

For conference registration information, contact Natalie Davis at (513) 531-2690 ext. 1544; fax (513) 531-0798; email  or visit
*  If I don't "toot" my own horn, no one else will. Jeff Fisher

Jeff Fisher LogoMotives (click to read Jeff's profile)
PO Box 17155
Portland, OR 97217-0155

Phone: 503/283-8673
Fax: 503/283-8995

E-mail: Jeff
Web Site:

Hours: Monday - Thursday 8 a.m. - 5 p.m.

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