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Issue
Main Street Internet had acquired Desktop Networks in 2001
and had the challenge to integrate two disparate offerings,
two brandings and two client bases and create a cohesive offering
to all clients with an integrated brand.
Approach
After the development of the marketing strategy which articulated
the branding identity, positioning and target market a new
company name (MainStreet Solutions) and tagline were developed.
Bronson Ma Creative then created a complete graphic identity
that included the logo, stationery, and website.
Result
The new and integrated graphic identity allowed MainStreet
Solutions to "re-visit" current and past clients
with a compelling new offering wrapped in an exciting new
look and feel. New potential business has been generated in
a highly competitive environment in a down-turned economy.
