Name:
Derald Schultz

Company:
mediarail design, inc.

Job title:
Principal

Duties:
Graphic Design
Web Design
Prepress Production
Printing

Practising since:
1995

Country:
United States

City:
Dacula (Atlanta), GA

Web:
www.mediarail.com

Email:
Derald

Selected client list:
Salvation Army (headquarters)
Lockheed Georgia Employees' Federal Credit Union
Don Pablo's Restaurants
Polar Bears Alive
Microwave Science

Success story:
Microwave Science

The client had an existing logo for TrueCookPlus¨ that was being considered for inclusion on Pop Secret Popcorn packaging by General Mills. It looked dated and the founder and GM weren't happy with it. I had 72 hours to revise it and create a four-color and two-color version. I also needed to create artwork for the keypad on upcoming micowave panels.

I interviewed the client that day to find out more about the product, and what it needed to communicate. It needed a sense of motion, a unique shape for easy identification, and a place for a four-digit number that could be added to the logo on each food product. The number would change depending on the product.

I developed one strong concept and one alternate for the logo and keypad, and the first one was accepted. The founder loved it and I gained a new client. General Mills accepted it on the spot and the it should be on their packaging soon, if not now.