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Success Story:
VolunteerLEON
Inappropriate Identity. Logo was created for web use only.
Four color printing was costly. The existing logo did not
represent the oganization as a professional resource.
Research other organizations logos and identities. Provided
examples of well executed and appropriate logos. Created four
possible solutions that would work as one color or the requested
three colors while still maintaining a connection to the original
to ease the transition from the old identity to the newer
updated version.
The new logo and associated collateral is being used extensively
in their newspaper advertising. It's clean, professional appearance
in both b/w and the three color version provides the flexibility
necessary for all their marketing and print requirements.
