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Selected client list:
Innerlight Visions (Toronto ON)
Milestones Spa (Red Deer AB)
Enlightened Hands (Calgary AB)
The Healing House Inc. (Calgary AB)
Crohn's and Colitis Foundation of Canada (Calgary Chapter)
Success Story:
Crohn's and Colitis Foundation of Canada (Calgary Chapter):
The Calgary Chapter needed someone with my skills to help
them make the Chapter issues and events more visible to
both
doctors and patients. Before I came on board as a volunteer,
their newsletter was nothing more than pieces of clipart
on
some Xeroxed pages that were barely legible. There was no
content or interesting research information whatsoever.
Many
professionals were not even aware of the issues pertaining
to the Calgary Chapter and region. It was hard to look professional
when a publication is not professional. These issues needed
to be communicated in a concise and effective manner.
I redesigned the newsletter logo, masthead, and pages. I made
a proposal to the Executive Committee prior to joining, that
I create a content-oriented newsletter with separate pages
for: a feature; Chapter events; education; research and volunteer
participation. Content was extremely important, as well as
making it effective visually so people would want to read
it. The goal was to make patients more informed about their
own illness and to have researchers communicate to doctors
and patients of new discoveries and treatments. Through design
and writing, creating communication and dialogue among these
groups was a key goal.
The job was successful for these reasons:
a) It appears in the major hospitals in Calgary and is distributed
to patients who are in the hospital.
b) It's placed strategically in specialists' and surgeons'
offices so that information is readily available to the patients,
especially those who are first diagnosed and seek information
and support.
c) Patients join as volunteers or become members and ask questions
of their doctors regarding the information in the newsletter.
d) It has created dialogue between patients and their doctors
regarding new research and treatments.
