Name:
Joseph Mann

Company:
MannPower Design

Job title:
Creative Director/President

Duties:
Multi-channel Integrated Marketing Strategy & Execution; Advertising; Corporate Branding & Identity; Direct Marketing Creative & Production; Audio Design Services for podcasting, video & multimedia; Demand Creation & Prospect Nurturing Programs; Web/Intranet Design Development; Experiential Marketing - Trade Show & Events; Corporate Communications; Campaign Effectiveness Tracking/ROI Analysis

Practising since:
1992

Country:
United States

City:
Mount Tabor, New Jersey

Web:
www.mannpowerdesign.com

Email:
Joseph

Selected client list:
PDI Select Access
Novartis Pharmaceuticals
AT&T Wireless Services
George Street Playhouse
TechniCom Corporation

Success Story
PDI, Inc.

A contract pharmaceutical services company needed to expand its business opportunity pipeline while positioning itself as a thought leader in the industry vs. its competitors.

A case study in the power of message testing, MPD developed a pilot program to test the lead generating effectiveness of advertising in an e-newsletter over a several month period. After one month we were concerned that no inquiries had developed and considered killing the campaign early. However, working with the vendor, MPD developed metrics and analyses for mid-campaign reporting, enabling strategy & messaging adjustment in real-time to maximize results.

New strategies of capturing data and rapidly reporting results enabled testing of different offers, copy and creative on a per insertion basis and the campaign was transformed from no leads to 38% of respondents converted into leads. Moreover, of those leads, 47.6% were from "Big Pharma" a key target customer segment of the client.