Name:
Kasra Yousefi

Company:
Persiadesign Inc.

Job title:
Creative Director / Head of the Board

Services:
Brand
Content
Design
Architecture
Identity
Interaction
Web
Print
Product design
Application interfaces and localization technologies

Practising since:
1999

Country:
Iran / Middle East

City:
Tehran

URL:
www.persiadesign.net

Email:
Kasra

Selected client list:
Sony young directors awards festival - Web
Iran Red Crescent Society - Museum/Print
The society to support children suffering from cancer (Mahak) - Shop Design
Pumpiran - Web/Print/ Identity
Zarif-Mosavar - Web/Print/ Identity

Success Story:
Zarif - Mosavar Inc
Zarif Mosavar (Z-M) Industrial Group was established in 1984 with capacity of 2.5 million square meters and at the present time this group is the largest non-woven producer in the Middle East. Z-M corporate identity were not integrated and prepared for the company new activities in petrochemical and consumer markets.

Persiadesign redefined the role of the company in the market, environment and industry, reorganized its activities into b2b and b2c categories, and based on the existing well known identity, introduced the modern identity of the company and used it in all of the company communication challenges, including website, shops and international exhibitions. The company is so large that the pursuit of adapting the new identity will take years to complete.

Z-M Stand won the first price in India International Trade Fair, November 2003.