Name:
Susanne Fransson

Company:
Fransson Kane Design

Job title:
Art Director

Duties:
Graphic design, print

Practising since:
1997

Country:
Sweden

City:
Stockholm

Web:
www.franssonkane.com

Email:
Susanne

Selected client list:
ETC Reklambyrå, Sweden
Aproposita, Sweden
Maimouna Trading, France
Gaia Essentials, USA
Random House, USA

Success Story:
Maimouna Trading
Small senegalese/french family business with knowledge in producing body care products from natural/local products (for ex. shea butter), based in Senegal, want to expand, sell on Europena market where demand for natural/organic is growing. Need packaging, and profile consistent with local/close/simple, small business, heritage, (west-africa), natural, organic.

These products used to be wrapped up in brown paper or scraps of fabric when sold, we stay with this idea of simplicity and handyness. And use west-african fabrics patterns as a base for each package/simple wrapping paper... Make these patterns modern by applying them to "updated colors", let's call them trendy. Typography is kept very simple, contrasting to the intricate patterns. The packages are kept simple and printed on "basic" paperstock, the wrappingpapers are printed on high fiber paper with one side warnished tor protect from grease from soap/lotion bar etc.

Client extatic that we managed to keep their heritage/culture visable, but at the same time be available to a market outside Africa. The products are now successful on the french market, near future goal is all of Europe.